MARK FRANCIS LONG
Communications & PR Strategist | Creative Growth Marketer | Digital Storyteller
| RESUME | PORTFOLIO | CV | #IAMLEX
| RESUME | PORTFOLIO | CV | #IAMLEX
As a San Francisco native and seasoned advertising and PR strategist, I bring a decade of experience from top agencies like Goodby Silverstein & Partners, Y&R, DDB, and Publicis Groupe. I specialize in elevating brand narratives through innovative public relations, digital strategy, and media outreach, delivering measurable impact across fintech, finance, fashion, pharma, automotive, and nonprofit sectors.
Beyond agency work, I’ve led I AM LEX, a global neurodiversity awareness initiative, collaborating with industry leaders to drive engagement, PR visibility, and meaningful conversations. My ability to craft compelling campaigns and solve complex communication challenges makes me a strong asset in shaping dynamic, high-impact brand strategies.
PRAGUE / SAN FRANCISCO
MARK.F.LONG@GMAIL.COM
EU: + 420 608 750 881
USA: +1 (925) 587 8483
EMPIRE STATE UNIVERSITY
BACHELOR OF ARTS (BA)
MASS COMMUNICATION & MEDIA
2008 — 2011
I'M A VISIONARY, A CAMPAIGNER, AN INCREMENTALIST, AND A DREAMER. I TAKE A HOLISTIC APPROACH, BRINGING FRESH SOLUTIONS AND A CUTTING-EDGE PERSPECTIVE. #IAMLEX
// KEY CLIENT PROJECTS
// ADVOCACY & CHARITY
TEDxUNYP
FREELANCE / SELF-EMPLOYED / 2012 - Present
STRATEGY & BRAND STORYTELLING
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Since 2012, I have worked as a senior communication strategist, creative strategist, and content specialist, helping leading clients and agencies refine their marketing and creative communication strategies. My expertise spans diverse industries, including fintech, finance, fashion, pharma, automotive, food & beverage, and nonprofits. I specialize in delivering innovative, tailored solutions that ensure impactful storytelling and strategic execution—regardless of budget constraints.
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Over the past 11 years in Prague, I have collaborated with top global agencies such as Goodby Silverstein & Partners, Y&R, DDB, and Publicis Groupe. Through these partnerships, I have worked with major brands, crafting compelling campaigns and strategic initiatives that drive engagement and business growth. My expertise in navigating complex brand ecosystems and developing dynamic content strategies has allowed me to make a meaningful impact on my clients' success.
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Beyond my corporate work, I am the founder of I AM LEX, a neurodiversity awareness project dedicated to reshaping perceptions of dyslexia and neurodivergence. As a TEDx speaker and advocate, I champion inclusion and innovation in every project I undertake. My problem-solving abilities, shaped by my own neurodivergent thinking, enable me to approach challenges with creativity and strategic foresight—driving meaningful impact in both business and advocacy.
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www.iam-lex.com
// TOP WORK EXPERIENCE
GOODBY SILVERSTEIN & PARTNERS - SAN FRANCISCO
SENIOR COMMUNICATION STRATEGIST
Clients: Kraft and PepsiCo (2023)
I developed and executed a comprehensive communication strategy for Kraft Lunchables and Pepsi Rockstar’s summer gaming campaigns, leveraging WEB3 and Metaverse experiences. This included customer journey mapping, ecosystem design, and influencer marketing to enhance user engagement and maximize brand visibility. The project is still ongoing.
DDB - SAN FRANCISCO & NYC
SENIOR DIGITAL STRATEGIST
Clients: iShares and Shaklee (2020 - 2021)
I developed and implemented a tailored social media playbook and strategy, providing freelance consulting on content planning, market research, analytics integration, and campaign optimization. This approach led to a 35% boost in online presence and a 20% improvement in campaign performance.
PUBLICIS GROUPE + KINDRED GROUP - Prague (2019 - 2020)
BRAND & CONTENT STRATEGIST
Clients: NETFLIX, T-Mobile, Huawei, Nespresso, SKODA, eXcelent.
As a Brand Strategist at KINDRED, I implemented data-driven brand strategies, leading to a significant audience growth of 30%, secured new clients through persuasive messaging with Leo Burnett team, and enhanced brand performance with NETFLIX, achieving a 20% increase in engagement and a 15% rise in conversion rates.
MUSTARD AGENCY - EUROPE (2018 - 2019)
CONTENT MARKETING STRATEGIST
Clients: Pilsner Urquell (Asahi), SKODA Auto (HQ, WeLoveCycling, Motorsport), Doosan, and Grolsch.
As a Senior Media Strategist and Planner, I developed cost-efficient social media and content marketing strategies for global brands, saving over €120,000 in ad spend for Pilsner marketing while achieving a 20% reduction in overall ad costs and a 35% increase in global market engagement.
COCOON AGENCY / AGENCY - EUROPE (2016 - 2018)
CREATIVE STRATEGIST & SOCIAL MEDIA MANAGER
Clients: Staropramen, Odkolek, Vinograf, MIWA, and Just Products
I led social strategy, managed various communities across all social accounts, and co-created content systems for active clients. I continually collected content to be shared on social media platforms, created and managed the production of original ideas, and I evaluated all active channels for further retargeting. Additionally, I optimized content for different social media channels for maximum effect.
Y&R AGENCY - PRAGUE (2013 - 2016)
DIGITAL CREATIVE & SOCIAL MEDIA MANAGER
Clients: Danone, Nestlé, Lindt, Forbes, Harley Davidson, Staropramen, Ceská Sporitelna, Bata, REW, FAB.cz, Doctors Without Borders, Total and Two Tales Brewery.
// Developed and filmed high-quality video assets for digital campaigns and social media initiatives.
// Built and maintained a strong social media presence for various digital networks and clients, overseeing content strategies and community management.
// Assisted in the creation of multiple Cannes Lions case study submissions, including voiceover work. Actively participated in pitches and client presentations.
// Collaborated with a diverse range of clients across industries, including global brands and organizations.
Ingo Maurer NYC & GmbH / Oct 2011 – Nov 2013
LIGHTING DESIGN SALES & WHITE GLOVE INSTALLATION
VIP clients include Beyoncé Knowles, Milton Glaser, Anne-Marie Martin, CEO George David, B5 Studios, and Pamplemousse Designs.
I worked for a world-famous lighting designer, Ingo Maurer, in his NYC Soho showroom. I found my niche doing white-glove art and lighting installations, interior design proposals, and repairs for top clients and designers in New York City, San Francisco, and Washington DC.
// TOP ADVOCACY & CHARITY WORK
XtraordinaryPeople.io - NeurodiversityTech
GROWTH MARKETING & CREATIVE STRATEGY
Barcelona, Spain · Remote (2023 - 2025)
As the Growth Marketing Manager at XtraordinarY People, I drive our mission of empowering neurodiverse individuals by expanding our reach in the U.S. market. My role focuses on creating and executing data-driven growth strategies that amplify our message, increase brand visibility, and foster meaningful engagement. With a deep understanding of audience behavior, I lead efforts to optimize acquisition, retention, and conversion across digital and offline channels. It's not just about growth; it's about building a community that celebrates neurodiversity, creates lasting impact, and drives positive change. Join me in shaping an inclusive future where every story and every voice matters.
The International Dyslexia Association
Campaign and Creative Manager
US & Global Target · Remote (2022 - 2023)
"In my work with the International Dyslexia Association, I led campaign efforts for fundraising and online engagement, leveraging user-generated images and music to drive awareness during Dyslexia Awareness Month 2022. Through the “Words For Dyslexia” campaign, we harnessed the power of community-driven content to amplify voices, foster connection, and increase visibility for dyslexia advocacy on IDA’s Meta channels. By strategically integrating digital engagement tactics, we not only raised funds but also built a movement that encouraged individuals to share their stories and celebrate neurodiversity. My approach centers on using creativity and storytelling to drive meaningful impact, ensuring that every voice in the neurodivergent community is heard and valued.
